Five on a Bike - Top Tips on Pay Per Click Campaigns blog posts

Using video in your pay per click campaigns is a great way to entice people to engage with your ads. They’re perfect for telling a story quickly and giving viewers a feel for what your organisation is really about.

Plus, statistically, video ads tend to get more clicks, which can improve the campaign’s performance and even help lower costs over time. This is because platforms like Google and social media love video content. Using it can also boost a campaign’s reach—especially on mobile, where people are most often watching videos.

Read our top tips for using video in your Pay Per Click Campaigns below:

Make the first 5 seconds impactful

In PPC campaigns, the first five seconds are crucial to your video's success. This is your opportunity to grab the viewer's attention! Begin with something striking, like a powerful image, an intriguing question, or a captivating opening line.

Ensure the content is relevant and specific

Ensure your content directly addresses your audience’s needs and aligns with the campaign’s main message. Relevance is key—provide viewers with exactly what they’re seeking. 

Customise the aspect ratio for each platform and post type (e.g. 9:16 for Instagram Stories)

There’s no one-size-fits-all approach. Adjust your video’s aspect ratio for each platform and post type—for example, use a 9:16 format for Instagram Stories—to ensure your content looks its best everywhere. 

Adjust edits for skippable vs. non-skippable ads

For skippable ads, start with key information to capture attention immediately. With non-skippable ads, you can pace yourself and build your message more gradually.

Five on a Bike is a video production company, who are specialists in creating marketing, recruitment and internal comms video content for organisations in the Health and Social Care sector. Find out more about how they can help you HERE.

Example PPC Video from one of our clients: