Five on a Bike Top Tips for posting content on your social channels

Being active on some form of social media is now a must element of many marketing strategies. People of all ages can be found scrolling at least one of the most popular social media platforms like Facebook, Instagram, TikTok or X. This includes potential resident's family members. 

There are many benefits to social media marketing, one of which being that it can offer care homes more cost-effective advertising options compared to traditional media. This includes targeted ads, alongside organic engagement. Additionally, by sharing posts about events, celebrations, and resident milestones, care homes can create emotional connections, showcasing the compassionate and active environment they offer to potential residents and their families.

As a care marketing specific video production company, we at Five on a Bike want to share with you how to optimise your video content and encourage the most engagement with it when posting on social media.

Below are our top tips for what to consider when posting your video content to social media:

Customise the aspect ratio for each platform and post type

When sharing videos on social media, it really helps to tailor the aspect ratio to match each platform and type of post for the best viewing experience. For instance, a 9:16 (vertical) ratio works great for Instagram Reels, while a 1:1 (square) ratio is ideal for Facebook and Instagram feed posts.

Post your video directly to the platform (no redirection links here please!)

Uploading your video directly to the platform, rather than using external links, can significantly boost engagement, as social algorithms tend to prioritise native content. Additionally, users are more likely to watch the video if they don’t have to leave the platform.

Get your team to like, comment, and share

Boost visibility by getting your team to like, comment on, and share the video. This initial activity can signal the platform's algorithm to push your content to a broader audience.

Share in relevant groups

Posting the video in groups that are relevant and active with your target audience can help expand its reach.

Engage with the comments

Engaging with comments in a timely and thoughtful manner helps build community and encourages more interaction. Over time, this can lead to increased engagement on other content you post.

Tag relevant people or organisations

Tagging appropriate people or organisations in your post can enhance the video's visibility and credibility by leveraging their networks.

At Five on a Bike, when we make videos for our clients websites, we often also provide versions of the edit formatted for social media. Here's an example of a 'Welcome to our Care Home' video we made for a client and one of the corresponding social edits. 

And here is a Social version of the welcome video example