Five on a Bike Top Tips on using QR codes on printed materials

Having great video content made is only half the job when it comes to using video in your marketing strategy. The second, and equally important part, is making sure the content gets in front of the right people.

The most obvious way to do this is by posting it on your website, or perhaps sharing it across social media or other online platforms, which, of course, you should absolutely be doing.

But oftentimes, when sharing content online, you're leaving it up to the algorithm or someone's initiative to search for your website or socials to find your content.

One often-overlooked way to get your video directly into the hands of your target market is by using QR codes on printed materials.

Read our top tips on using QR codes on printed materials below:

Link to videos with QR codes
Incorporating QR codes into print materials is a smart way to connect your offline and online marketing strategies. Whether on business cards, brochures, or posters, QR codes offer a seamless way for customers to access your videos instantly.

Clearly state what the QR code leads to
Be sure to clearly indicate what the QR code leads to, such as “Scan to watch: Meet our manager.” Providing clear instructions helps set expectations and encourages more users to engage.

Example leaflet...

 

Five on a Bike is a video production company, who are specialists in creating marketing, recruitment and internal comms video content for organisations in the Health and Social Care sector. 

Find out more about how they can help you HERE...