Later Living Marketplace Lottie Donates To Care Workers’ Charity Challenge

Lottie – a Later Living Marketplace - are proud to be a Founding Member of the £500 Challenge – a fundraising campaign launched by The Care Workers’ Charity, which encourages businesses across the adult social care sector to commit to an annual donation of £500; the same as an average grant they award to a care worker experiencing financial hardship.

Social care is experiencing a workforce crisis, and it is important now more than ever that organisations in the sector come together to recognise the immense value and tireless contributions of care workers across the UK in helping services to stay open. Lottie are contributing to this worthwhile cause to ensure that there is a helping hand for care workers in these difficult times.

The number of online searches for financial and wellbeing support for carers has reached an all-time high, according to Lottie’s new research.

Over the 90 days, caregivers have turned to Google for advice on the financial help for carers – and where to put pressure on the Government to improve the support available*:


-          Over 5000% increase in online searches on Google for ‘carer’s allowance petition’

-          350% increase in online searches on Google for ‘cost of living carers allowance’


Will Donnelly, Co-Founder at Lottie, shares, “The on-going support given to the care community by The Care Workers Charity is incredible and I’m so proud that Lottie are part of this initiative. Right now, everyone is facing financial pressures and it’s more important than ever to offer support to anyone that needs it.

Providing care for a friend, family member or loved one is hugely rewarding, but it isn’t without its challenges. That’s why Lottie partnering with The Care Workers Charity is a huge step in raising awareness of the support available for carers across the country.”

“By signing up as a Founding Member, we hope to encourage other organisations to sign up themselves. We urge organisations working in adult social care to accept this challenge and show that they really care about supporting the people who make up our essential workforce. It is everyone’s responsibility to ensure that care workers are supported to stay in their jobs and have a place to go in times of crisis”.

The Care Workers’ Charity is experiencing high demand for their services - since 2020 they have made over 6000 grants to care workers in crisis. If one in ten organisations providing and organising care in the UK accepted the £500 Challenge, they could raise £2.5 million per year to support care workers.

Karolina Gerlich, CEO of The Care Workers’ Charity said:

“We are extremely grateful to Lottie who have signed up as a Founding Member of our £500 Challenge. Every organisation who signs up and spreads the word is making it more likely that our charity can support care workers across the UK, providing the right support when it is needed most.

We hope to sign up hundreds of businesses, ensuring that we have the funds we need to continue providing essential grants and mental health support in the years to come.”

Please donate what you can on The Care Workers’ Charity website.