Top Tips for optimising video content on your Care Homes website
Having great video content made is only half the job. To get the best return on investment for your video content, you also need to make sure your content get's seen.
At Five on a Bike, our expert team of video creators, make sure the content is high quality and engaging but we also want to help you make the most of the content once we hand it over to you.
Over the next few months we'll be sharing our top tips for optimising your video content when sharing it online and offline.
This week we're focussing on how to get the best out of your video content when sharing it on your website.
1. Display your video in a prominent position
Positioning your video prominently on your website is vital for immediately grabbing visitors' attention. Place it above the fold on your homepage or in other important sections where it’s impossible to overlook. This helps ensure your video is one of the first elements users encounter, boosting the chances of interaction.
2. Use an eye-catching thumbnail
Choose an engaging thumbnail that draws viewers in and encourages them to watch. The thumbnail should be visually striking and offer a clear preview of the video’s content to entice users to hit play.
3. Use a recognisable video player (e.g. YouTube or Vimeo)
Embed your video using a well-known player, like YouTube or Vimeo. These platforms offer user-friendly interfaces and additional features such as auto-play, adjustable resolutions, and sharing capabilities, enhancing the overall viewing experience.
If you're looking to get high quality video content made for your organisation, find out more about what Five on a Bike can offer and get in touch here: HERE
