How Can Video Help Improve Recruitment For Your Care Setting?

March 6, 2024 | Time: | Location: | Category: News

There are many challenges that are faced by care organisations looking to recruit new staff. These include, but are not limited to:

  • Not being able to attract enough people to a role
  • Not being able to find staff with the right values
  • Not knowing how or what to post on social media
  • Not keeping up with modern recruitment practices
With these challenges in particular, this is where both professionally made and candid video can help. Just posting on a job advertising board is no longer enough and things like having an engaging and up to date online presence can be pivotal for care organisations looking to attract people to them. When people look up your organisation online you want them to be able to get a positive picture of the people in it and your values, helping to build trust and interest in the organisation.

Using videos such as a ‘Day in the life of [insert job role here]’ or case study videos interviewing your current staff are great ways to allow potential new team members to learn more about the role they’re applying for, your organisation, and think about if it’s the right role for them. Sharing these videos on your website, social media, or on the job advert itself, can make you stand out against your competitors. Particularly with social media, these videos can also help you reach a wider audience than you might do otherwise, potentially reaching people who are not even actively looking for a role in care at the time.  

Gary Nagle from Professional Carers is a past client of Five on a Bike who has successfully used video to enhance his recruitment processes for both the home care and extra care housing sides of his organisation. 

See a video testimonial and an example of one of the videos Five on a Bike made for him down below.

If you’d like to find out more about how video can help your recruitment efforts, complete our contact form HERE or contact our Operations Director, Sakara, at sakara@fiveonabike.com 


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