MARKETING STRATEGY FOR YOUR CARE HOME
How to develop an effective marketing strategy for your care home
Creating a successful marketing strategy requires good planning, informed by your initial research.
Creating a successful marketing strategy requires good planning, informed by your initial research.
An effective marketing strategy will help support your overarching goal of boosting the commercials within your care home by increasing occupancy and helping you to recruit and retain a great team of carers and ancillary staff. Ownacarehome marketing partner, Sharp Minds Communications, set out their ten-step plan to help you create an effective marketing strategy, so your care home stands out in a crowded market.
1 – Know what you want your marketing strategy to achieve for your care home
2 – Set your marketing budget
3 – Know your care home competitors
4 – Know who you are trying to reach with your marketing
5 – Talk to your residents and employees
6 – Know your targets’ pleasure and pain
7 – Know where to find your target audiences
8 – Identify your care home’s messaging strategy
9 – Create the marketing plan for your care home
10 – Review and refine your care home’s marketing
plan
Marketing is how you communicate your brand values to the world, so by default it is an ongoing activity. This means it’s important to review your strategy regularly and refine it to ensure you optimise your Return on Investment. If something worked well you should probably stick with it, and change anything that isn’t delivering the results.
