How using video can benefit your sales process
Now more than ever, having a strong online presence can really help in strengthening your position in a prospective resident’s top 2 homes, rather than just the top 5. This is where having high-quality video content combined with a comprehensive sales and marketing strategy comes in very useful.
A video can not only capture the layout of the furniture but, more importantly, the essence of your home’s personality. This is an opportunity to show off how happy your residents are in your home, doing activities, enjoying meals together, and making new friends.
And whilst incredible shots of the grounds and facilities do help to sell the location to your potential residents and their families, often the most valuable care home marketing tool lies in an honest testimonial from a real resident or family member.
A ‘Welcome to our home’ video containing the perfect combination of these 3 things is just one of the many types of videos Five on a Bike can make to elevate your home’s online presence.
- facilities
- interview testimonials and
- lifestyle footage
Listen to a testimonial from one of our longstanding clients, Healthcare Management Solutions, about the benefits they have found of using video in their sales processes.
Welcome Video Example
If you'd like to find out more about how video can be used to support your sales and marketing efforts, contact our Operations Director, Sakara Malcolm, at sakara@fiveonabike.com or complete our contact form here.
