Smooth Digital have worked with clients facing all the difficulties the care industry has to throw at them, and have noticed some significant patterns emerge of high performing care providers in sales and marketing.

Smooth Digital share 3 Auto-responses to ensure your Care Business' success.

Care home marketing can be complex. As different messaging is required for staff and residents, this creates the need for a coherent and well-planned strategy to reap the rewards. Ownacarehome marketing partner, Sharp Minds Communications, looks at the obstacles your care home will likely face this year and shares advice on how to overcome them.

Insurance remains a significant operating cost for a care provision, with a contracted number of insurers.  With the Covid19 pandemic behind us in a new era time will tell how the insurance market reacts to the ongoing, resilient, and much needed care sector, and whether more suppliers return or join as suppliers of insurance making the market more competitive in the longer term.

Social media is a must for businesses and care homes are no different. The main challenges for owners or marketing managers is to not only find the right platforms to use but also provide relevant and value added content to post. The answer isn’t one-size-fits-all and will depend on a number of different factors. Ownacarehome marketing and PR partner, Sharp Minds Communications,  helps by providing practical advice for social media in the care home sector.

Moving into a less restrictive post Covid-19 society with hospital discharge teams seeking blocked beds for reablement, and coping with a fragile and growing vulnerable population there will continue to be emphasis on Infection Prevention and Control taking feedback from staff and residents. 

With 2022 now firmly behind us many thoughts will be turning to the submission deadline for self assessment tax returns (31 January 2023) and the subsequent tax year end planning strategies to 5 April 2023.  Meanwhile, businesses will be seeking counsel from their advisors reference the changes in business taxes ahead.  A busy time for accountancy and tax professionals!

On Thursday 19th January 1pm–2pm, Hampshire and Isle of Wight Integrated Care Board are hosting an online webinar about the funding that is available that you can use to digitalise your care records and for a nurse call data system.

The care sector is not immune from the post-COVID-19 push towards greater flexible working practices. Whilst working from home isn’t an option for frontline staff, pressure is building on the traditional fixed rota, fixed shift, model.

When acquiring a care business in the current financial climate, the quality and speed of the legal process can make or break the transaction. There are a number of potential issues that a well-advised buyer can plan and prepare for ahead of time to mitigate the risk of delays and complications during the process.

When acquiring another business, a buyer will want to gain some assurances over what they are acquiring including the sustainable earnings of the business, company valuation, working capital requirements, tax risks amongst other things.  They would get this comfort through carrying out financial due diligence, which is a fundamental process for any successful merger or acquisition.

The term super deduction on capital allowances was created in March 2021 when the Chancellor announced two new temporary first year allowances – the ‘super deduction’ and the ‘Special Rate allowance’.